Saturday, June 02, 2012

Fandom Unbound: Otaku Culture in a Connected World

In a blog post last year (Pursuing new challenges), I mentioned that a book would be coming out, featuring 2 chapters that I wrote ("Strategies of Engagement: Discovering, Defining, and Describing Otaku Culture in the United States" and "Anime and Manga Fandom as Networked Culture"). After years of putting it together, Fandom Unbound: Otaku Culture in a Connected World finally came out in late February.

If you're interested, it's available for purchase here:

(Kindle edition)

I met Mimi Ito (the primary editor of the book) several years ago, but I became aware of her work years before meeting her in person. At my very first 4S (Society for Social Studies of Science) conference in 2001, I saw her present on mobile phone culture in Japan, and at my second 4S conference in 2002, I gave my first academic presentation on otaku. Although Mimi wasn't there in 2002, her colleague presented her paper on Yu-Gi-Oh! otaku (which I attended). I met her co-editor, Daisuke Okabe, at FanimeCon in 2007. I haven't met Izumi Tsuji (another co-editor), but I hope to in the future. The cover art was done by the very talented ulises farinas, who I hope to meet at Comic-Con this year.

Mimi wrote about the book on her blog several months ago, and she gave a talk hosted by MIT's Comparative Media Studies program, which you can watch below:

(direct link)

If you don't have time to watch that, here's a comprehensive summary by Ethan Zuckerman: Mimi Ito on Otaku culture and cultural soft power

Later, in a follow-up post, I will revisit this talk to address some of the questions that were raised at the end.

Henry Jenkins conducted a three-part interview with the editors of the book, and my work was mentioned in that. See Otaku Culture in a Connected World: An Interview with Mizuko Ito, Daisuke Okabe, and Izumi Tsuji parts one, two, and three.

On a related note, Matt Alt interviewed fellow otaku scholar Patrick Galbraith to discuss Patrick's new book (Otaku Spaces)and his thoughts on otaku culture in Japan. It's well worth a read (and I was happy to see my work mentioned there as well).

An Interview with Patrick W. Galbraith on Otaku Culture parts one, two, and three.

By the way, if you want to show off your own otaku space(s), feel free to contribute to this Flickr group I launched in 2009: Otaku Rooms


  1. well real good work getting a book out their

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  3. I always find this book very interesting. I am done purchasing this book.

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